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Speedlane System Privacy Policy

Last modified: March 7, 2025

NOTICE: We may sell or share your personal information.

Introduction

Speedlane LLC ("Speedlane" or "We") respect your privacy and are committed to protecting it through our compliance with this policy.

This policy describes the types of information we may collect from you or that you may provide when you visit the website speedlane.ai (our "Website"), including use of any of our web-based services, or use Speedlane Technology (collectively, the Speedlane System) when visiting our business partners, and our practices for collecting, using, maintaining, protecting, and disclosing that information. Speedlane Technology refers to systems, software, and hardware, provided and operated by Speedlane, that enhance consumer experiences for ordering and payment with one of our business partners, which may include restaurant and retail companies, such as by taking consumer orders using voice recognition and stored user profiles.

This policy applies to information we collect:

  • On this Website or when using our web-based services.
  • In email, text, and other electronic messages between you and this Website.
  • When you interact with Speedlane Technology installed or integrated with our business partners.

It does not apply to information collected by:

  • Us offline or through any other means, including on any other website operated by Speedlane or any third party (including our affiliates and subsidiaries).
  • Any third party (including our affiliates and subsidiaries), including through any application or content (including advertising) that may link to or be accessible from or through the Website.
  • In particular, this Privacy Policy does not apply to information collected from you by third parties, which may include restaurant and retail chain companies, payment processors, or other parties, even if we also collect the same or similar information from you.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. If you do not agree with our policies and practices, your choice is to not use the Speedlane System.

By accessing or using the Speedlane System, you agree to this Privacy Policy. The Speedlane System requires Personal Data in order to provide services to you, and so use requires acceptance of these terms. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of the Speedlane System after we make changes is deemed to be acceptance of those changes, so please check the policy periodically for updates.

Children Under the Age of 18

The Speedlane System is not intended for children under 18 years of age or other individuals without the legal capacity to accept this Privacy Policy. No one under age 18 may provide any information to or on the Speedlane System and may not register as a user. We do not knowingly collect or retain personal information from children under 18. If you are under 18, do not use or provide any information to the Speedlane System, register to use the Speedlane System, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at [email protected].

The Speedlane System Collection, Use, and Retention of Data.

  1. What is Personal Data?

    When we refer to “Personal Data” in this Policy, we mean information that identifies, relates to, describes or is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, to a specific person. Please see the information below for more details about the categories of Personal Data we collect in connection with the Speedlane System.

    Personal Data does not include public information that is lawfully made available to the public. Additionally, Personal Data does not include information that is deidentified or aggregated in a way that it cannot be used to identify a particular consumer or household (“Deidentified Data”). We commit to maintaining Deidentified Data in its deidentified form and not to attempt to reidentify the Deidentified Data, except and solely for the purpose of determining whether our deidentification process satisfies the requirements of applicable law. We may use, share, disclose, and maintain Deidentified Data without restriction.

    “Guests” refers to users that may interact with the Speedlane System without conducting a transaction using the Speedlane System. “Registered Users” refers to those users that have conducted a transaction using the Speedlane Website and so accepted the Terms of Use of the Speedlane System, whether they have registered with us directly, through use of our Website, or through one of our business partners. Some of the terms described below vary between Registered Users and Guests. Note that if you are not accessing the Speedlane System or Website using a device that has previously used the Speedlane System or a browser that recognizes your previous interactions, you will be regarded as a Guest, not a Registered User.

  2. What Personal Data Do We Collect?

    Depending on how you access, use or interact with the Speedlane System, we may collect the following categories of Personal Data about you. We have collected or shared the following categories of personal information in the past twelve (12) months, or intend to collect or share such information based on your use of the Speedlane System:

    Category Examples Collected Shared
    A. Identifiers. Identifying and contact information such as your name, alias, postal address, email address, unique personal identifier, online identifier, Internet Protocol (“IP”) address, account name, vehicle license plate, mobile phone or other mobile device identifiers, and other similar types of information Yes Yes
    B. Personal information categories. A name, signature, Social Security number, physical characteristics or description, address, telephone number, passport number, driver’s license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information. Some personal information included in this category may overlap with other categories. Yes Yes
    C. Protected classification information. Age, race, color, ancestry, national origin, citizenship, religion or creed, marital status, medical condition, physical or mental disability, sex (including gender, gender identity, gender expression, pregnancy or childbirth and related medical conditions), sexual orientation, veteran or military status, genetic information (including familial genetic information). No No
    D. Commercial information. Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies. Yes Yes
    E. Biometric information. Genetic, physiological, behavioral, and biological characteristics, or activity patterns used to extract a template or other identifier or identifying information, such as, fingerprints, faceprints, and voiceprints, iris or retina scans, keystroke, gait, or other physical patterns, and sleep, health, or exercise data. No No
    F. Internet or other similar network activity. Browsing history, search history, information on a consumer’s interaction with a website, application, or advertisement. Yes Yes
    G. Geolocation data. Physical location or movements, including imprecise information about where devices that access, or attempt to access, the Speedlane System are located, such as the city, state and ZIP code associated with a device’s IP address and other similar types of information. The geolocation data may include more precise location data, at the time of use, in order to process the order you place through the Speedlane System with the appropriate vendor; this use falls under Sensitive Personal Data below. Yes Yes
    H. Sensory data. Audio, electronic, visual, thermal, olfactory, or similar information. No No
    I. Professional or employment-related information. Current or past job history or performance evaluations. No No
    J. Non-public education information (per the Family Educational Rights and Privacy Act (20 U.S.C. Section 1232g, 34 C.F.R. Part 99)). Education records directly related to a student maintained by an educational institution or party acting on its behalf, such as grades, transcripts, class lists, student schedules, student identification codes, student financial information, or student disciplinary records. No No
    K. Communication Information Information contained in your communications with us, such as the content of mail, texts or emails where we are the intended recipient, content of feedback or survey responses you send to us, comments you post on the Speedlane System and other similar types of information. Yes Yes
    L. Sensitive Personal Data Information considered sensitive under certain federal and state laws, such as: (1) information that reveals: (a) an individual’s Social Security, driver’s license, state identification card or passport number; (b) an individual’s account log-in in combination with any required security or access code, password, or credentials allowing access to the account; (c) an individual’s precise geolocation; (d) an individual’s racial or ethnic origin, religious or philosophical beliefs or union membership; (e) the contents of an individual’s mail, email and text messages where we are not intended recipient of the communication; or (f) an individual’s genetic data; (2) the processing of biometric information for the purpose of uniquely identifying an individual; (3) personal data collected and analyzed concerning an individual’s mental or physical health; or (4) personal data collected and analyzed concerning an individual’s sex life or sexual orientation.
    Sensitive Personal Data may include Protected Health Information as that term is used in HIPAA, which includes any information, including demographic data, that relates to an individual’s physical or mental health or the provision of or payment of health care, which identifies the individual.     		Yes Yes
    M. User Generated Information Other information you provide to us in connection with your access to, use of and interaction with the Speedlane System, such as your chat and order histories with the Speedlane System and other similar types of information. Yes Yes
    N. Inferences drawn from other personal information. Profile reflecting a person’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes. Yes Yes

    We may also collect other personal information outside of these categories instances where you interact with us in-person, online, or by phone or mail in the context of:

    • Receiving help through our customer support channels;
    • Delivering information or services at your request; and
    • Facilitation in the delivery of our services and to respond to your inquiries.

    We will not collect additional categories of personal information or use the personal information we collected for materially different, unrelated, or incompatible purposes without providing you notice.

  3. What are the Sources of Personal Data We Collect?

    A large portion of the Personal Data we collect about you is collected directly from you through your access to, use of, or interaction with the Speedlane System. When you interact with the Speedlane System, we may automatically collect some Personal Data, including some identifiers, to determine whether you are a Registered User or a Guest.

    You have the option not to provide any Personal Data that we ask you to provide in order to become a Registered User, however, there are some features of the Speedlane System that can only operate if we have certain Personal Data. If you do not provide us with the necessary Personal Data, you will not be able to access, use or interact with that feature. This is especially true where it is impossible for the feature to operate without certain Personal Data. For example, without some specific Personal Data, it is not possible to provide customized resources to you or to complete sales and payment transactions. As another example, if you are a Registered User, we may be able to assist you in completing and paying for your transaction with one of our business partners, while this may not be possible for Guests. As another example, you may not be able to use the Speedlane Website without providing such Personal Data as to be a Registered User under this policy.

    We may collect Personal Data about you from third parties, including, without limitation, online and offline sources, our business partners, entities affiliated with us, our parent companies, our service providers, third party services, social media platforms, advertising networks and other public or commercial sources (collectively, “Third Party Sources”). The collection of Personal Data from these Third Party Sources can occur in a variety of ways, including, without limitation:

    • We may receive Personal Data about you from our business partners. The Speedlane System can help our business partners provide an enhanced, customized business transaction with you, and to do so, those partners may share Personal Data with us in order to facilitate these transactions or to enhance their (and our) relationship with you. If you are a member of a loyalty program affiliated with one of our business partners, we may receive Personal Data about you from that business partner in order to enhance your experience as a loyal customer.
    • We may receive Personal Data about you from third parties that provide services to us related to the functionality and operation of the Speedlane System, such as hosting the online portions of the Speedlane System and managing communications we send (collectively, our “Service Providers”).
    • When you interact with us on platforms or services owned or operated by third parties, including, but not limited to, any Social Media Sites (“Third Party Platforms”) we may receive Personal Data about you from those Third Party Platforms. As a result, we may share, store, use and otherwise process any Personal Data we receive from or in connection with those Third Party Platforms. Please note, we may now, or in the future, provide you with the ability to register for or sign into your account on the Speedlane System using an account you have on a Third Party Platform (instead of creating an account directly with us) and, if you do, that third party is included in this category.

  4. How Do We Use Personal Data?

    We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Each service provider is a for-profit entity that processes the information on our behalf.

    We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal data.

    We may collect Personal Data about you in connection with the Speedlane System for the following purposes, and make reasonable efforts to limit the use of your Personal Data to the minimum necessary to perform these purposes:

    • Customer Service and Customer Communications. We may use Personal Data to: (1) provide the features and functionalities of the Speedlane System you access, use or interact with; (2) send you communications to provide you with alerts and updates about your engagement with our services; (3) respond to your communications with us; and (4) carry out those purposes for which you authorize or instruct us to use your Personal Data.
    • Account Management. We may use the Personal Data of Registered Users to register and service your account on the Speedlane System.
    • Providing Services to You. The Speedlane System enables our business partners to receive and process orders and payments and to automatically provide you with the opportunity for customized interactions, purchases, and payment. We will use your Personal Data to identify you and to provide, or enable our business partners to provide, customized services and interactions to you. Your interactions with the Speedlane System will be influenced by the Personal Data you choose to provide and will be limited by the information you may choose not to provide. This use of your Personal Data is required for the Speedlane System to be able to provide the services you have requested through your interactions with the Speedlane System, and your use of the Speedlane System is expressly conditioned on your consent to this use of your Personal Data. Providing services to you may include providing your Personal Information to our business partners to customize or complete a transaction, using your Personal Information for payment processing on behalf of Speedlane or our business partners, providing you information and advertising regarding Speedlane and our business partners, and similar actions.
    • Business Purposes. We may use Personal Data for business purposes, including, but not limited to: (1) carrying out our obligations and enforcing our rights arising from any contracts we have entered into, including, but not limited to, any contracts between you and us; (2) operating and improving the Speedlane System; (3) conducting statistical or demographic analysis; (4) customizing your experience with our Speedlane System and our business partners; (5) preventing fraud; (6) marketing and promoting our Site; (7) fulfilling our commitments to our business partners; and (8) other business purposes permitted under applicable law.
    • Law Enforcement/Legal Purposes. We may use Personal Data to cooperate with law enforcement or other legal purposes: (1) complying with legal and regulatory requirements; (2) satisfying contractual obligations; (3) cooperatingwith law enforcement or other governmental agencies for purposes of investigations, public safety or matters of public importance when we are legally required to do so or believe that disclosure of Personal Data is necessary or appropriate to protect the public interest; and (4) protecting and defending against legal actions or claims.

  5. How Long Do We Keep Your Personal Data?

    We retain Personal Data only as long as we have a legitimate business purpose to keep it. These purposes may include retaining Personal Data to:

    • Complete the purpose for which the Personal Data was collected, including maintaining the Personal Data of Registered Users for future interactions between you and the Speedlane System and between you and our business partners;
    • Continue our ongoing business relationship with you, including to continue our business partners’ relationship with you;
    • Ensure the security and integrity of the Speedlane System; and
    • Satisfy any legal, regulatory, tax, accounting or reporting requirements.

    To determine the appropriate retention period for individual categories of Personal Data we collect, we consider the nature and sensitivity of the Personal Data, the potential risk of harm from unauthorized use or disclosure of the Personal Data, the purposes for which we process that Personal Data and whether we can fulfill those purposes through other means and applicable legal, regulatory, tax, accounting, reporting or other requirements.

  6. Who Do We Disclose Personal Data To?

    In order to operate and provide the Speedlane System and carry out other activities permitted by applicable laws, we may disclose certain Personal Data we have collected or received to certain third parties as described below. These disclosures are in addition to any disclosures to third parties you authorize or instruct us to make:

    • Our Business Partners: We may share your Personal Data, including Sensitive Personal Data, with our business partners, which may include restaurant and retail companies and payment processors, and we may receive compensation or other consideration for doing so. Our business associates have committed to exercising reasonable care to protect your Personal Data and may use your Personal Data to contact you to offer further services or support. In the past 12 months, we have disclosed personal data to our Business Associates for a business or commercial purpose.

    • Service Providers: We may disclose Personal Data to our Service Providers in connection with the services they provide to us, which may include, without limitation, data hosting and fraud protection and prevention. We require these Service Providers to exercise reasonable care to protect your Personal Data and restrict their use of your Personal Data to the purposes for which we provided it to them.

    • Third Party Platforms: We may disclose Personal Data to the applicable Third Party Platform as necessary to enable your ability to register and sign into the Speedlane System through the use of your existing account on the applicable Third Party Platform, including but not limited to our business partners’ loyalty programs. We may also disclose Personal Data to Third Party Platforms to perform data and statistical analysis about our operations and for marketing purposes.

    • Parties to Business Transactions: In the event of an anticipated or actual merger or acquisition, bankruptcy or other sale of all or a portion of our assets, we may transfer or allow third parties to use information owned or controlled by us, including Personal Data.

      We reserve the right, in connection with these types of transactions, to transfer, share, assign, or sell your Personal Data and other information we have collected to third parties or to authorize such third parties to use any such information including for due diligence as part of any of the transactions described in this paragraph. Any Personal Data you submit or that is collected after this type of transfer may be subject to a new privacy policy adopted by the successor entity.

    • Government and Law Enforcement: We may disclose your Personal Data to individuals or private parties where necessary to enforce and comply with the law, to protect our property or legal rights, for the safety of the public or any person, to prevent harm, to protect the security and integrity of the Services and any equipment used to make the Services available. This includes cooperating with the Department of Health and Human Services and the Office of Civil Rights with any audit or investigation into our compliance with relevant law.

    • Professional Advisors: We may disclose your Personal Data to our professional advisors, such as our attorneys, accountants, financial advisors, and business advisors, in their capacity as advisors to us.

    • Others: We may disclose your Personal Data to any other third party upon your request or with your express consent to do so.

    Categories of Personal Data We Have Sold or Shared

    The table above indicates the Personal Data we have shared in the last 12 months, or intend to do so, for monetary compensation, other consideration, or for serving targeted advertising.

  7. What Information Do We Collect Through Automatic Data Collection Methods?

    The Speedlane System uses voice recognition technology and other techniques to take and process your orders and provide other services to you. Your interaction may include payment processing through the Speedlane System, in which case details of your interactions, orders, personal identifiers, mobile device, payment methods, or other information may be automatically collected and stored in order to provide these services to you and to provide customized future interactions.

    Use of the Speedlane Website: As you navigate through and interact with our Website, including the use of a QR Code or other means to identify you or your order, we may use automatic data collection technologies to collect certain information about your equipment, browsing actions, and patterns, including:

    • Details of your use of our Website, which may include traffic data, location data, logs, and other communication data and the resources that you access and use on the Website.
    • Information about your computer or device and internet connection, including your IP address, operating system, browser type, mobile network information, MAC address, and the device's telephone number.
    • Location Information. The Speedlane System may collect real-time information about the location of your device in order to complete your purchase, payment, or other interaction with our business partners.

We also may use these technologies to collect information about your online activities over time and across third-party websites or other online services (behavioral tracking). Email [email protected] for information on how you can opt out of behavioral tracking on this website and how we respond to web browser signals and other mechanisms that enable consumers to exercise choice about behavioral tracking.

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties. It helps us to improve our Website and to deliver a better and more personalized service, including by enabling us to:

  • Estimate our audience size and usage patterns.
  • Store information about your preferences, allowing us to customize your interaction with the Speedlane System according to your individual interests and previous interactions.
  • Speed up your interaction with the Speedlane System and our business partners, including your ordering and payment experience.
  • Recognize you when you return to the Speedlane System or when you again interact with the Speedlane System and one of our business partners.

The technologies we use for automatic data collection on our Website or in our emails may include:

  • Cookies (or browser cookies). A cookie is a small file placed on the hard drive of your computer. You may refuse to accept browser cookies by activating the appropriate setting on your browser. However, if you select this setting you may be unable to access certain parts of our Website. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you direct your browser to our Website. For information about managing your privacy and security settings for cookies, see Choices About How We Use and Disclose Your Information.
  • Web Beacons. Pages of our Website and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit Speedlane, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server integrity).
Third-Party Use of Cookies and Other Tracking Technologies

Some content or applications, including advertisements, on the Speedlane System are served by third parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your personal information or they may collect information, including personal information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted content.

We do not control these third parties' tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly. For information about how you can opt out of receiving targeted advertising from many providers, see Choices About How We Use and Disclose Your Information.

Choices About How We Use and Disclose Your Information

We strive to provide you with choices regarding the personal information you provide to us. We have created mechanisms to provide you with the following control over your information:

  • Tracking Technologies and Advertising. You can set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of the Speedlane Website may then be inaccessible or not function properly. If you disable all tracking technologies for the Speedlane System, we may not be able process your order and/or payment for our business partners.

We do not control third parties' collection or use of your information to serve interest-based advertising. However these third parties may provide you with ways to choose not to have your information collected or used in this way. You can opt out of receiving targeted ads from members of the Network Advertising Initiative ("NAI") on the NAI's website.

Accessing and Correcting Your Information

You may send us an email at [email protected] to request access to, correct, or delete any personal information that you have provided to us. We can only delete or change information after we have verified your identity. If we delete or change information at your request, some Speedlane System features may not be available to you. We may not accommodate a request to change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

Accessing and Correcting Your Information

California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, and Virginia provide (now or in the future) their state residents with rights to:

  • Confirm whether we process their personal information.

  • Access and delete certain personal information.

  • Correct inaccuracies in their personal information, taking into account the information's nature processing purpose (excluding Iowa and Utah).

  • Data portability.

  • Opt-out of personal data processing for:

    • targeted advertising (excluding Iowa);
    • sales; or
    • profiling in furtherance of decisions that produce legal or similarly significant effects (excluding Iowa and Utah).

  • Either limit (opt-out of) or require consent to process sensitive personal data.

The exact scope of these rights may vary by state. To exercise any of these rights please email us at [email protected]. To appeal a decision regarding a consumer rights request email us at [email protected] with a request for reconsideration of the decision.

Nevada provides its residents with a limited right to opt-out of certain personal information sales. Residents who wish to exercise this sale opt-out rights may submit a request to by emailing us at this designated email address: [email protected].

Data Security

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Speedlane System. Any transmission of personal information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures implemented on the Speedlane System.

Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page. If we make material changes to how we treat our users' personal information, we will notify you via, email, or through a notice on the Website. The date the privacy policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this privacy policy to check for any changes.

Contact Information

To ask questions or comment about this privacy policy and our privacy practices, contact us at: [email protected]